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Jeerakashala Rice - Raw
Jeerakashala Rice - Raw
Jeerakashala Rice - Raw
Jeerakashala Rice - Raw
Jeerakashala Rice - Raw
Jeerakashala Rice - Raw

*Actual container in the package may vary

A timeless tale of flavour,
wellness and Western Ghats​

Jeerakashala Rice - Raw

Rs. 600.00

Volume

Nestled in the fertile Palakkad, known as 'Granary of Kerala,' where the Western Ghats shape the region's rich ecosystem, grows a rice that speaks to the land's deep agricultural roots. DEERA® Jeerakashala Rice, with its delicate, aromatic grains, captures the essence of Kerala's northern districts, including Wayanad and Malappuram. Grown in the perfect harmony of well-drained soils and tropical climate, this heirloom rice is cultivated with care by the farmers of Athachi Farms. It thrives through a blend of traditional wisdom and sustainable practices, offering a grain that's as rich in heritage as it is in flavour.

image/svg+xml
Jeerakashala Rice - Raw

Jeerakashala Rice - Raw

Rs. 600.00

Nestled in the fertile Palakkad, known as 'Granary of Kerala,' where the Western Ghats shape the region's rich ecosystem, grows a rice that speaks to the land's deep agricultural roots. DEERA® Jeerakashala Rice, with its delicate, aromatic grains, captures the essence of Kerala's northern districts, including Wayanad and Malappuram. Grown in the perfect harmony of well-drained soils and tropical climate, this heirloom rice is cultivated with care by the farmers of Athachi Farms. It thrives through a blend of traditional wisdom and sustainable practices, offering a grain that's as rich in heritage as it is in flavour.

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A timeless blend of
tradition, health, and vitality

The process follows a ritualistic precision, preserving the sanctity of centuries-old traditions, now elevated through More Than Organic™ farming methods. The result is a wholesome, nutrientdense grain that carries the legacy of Southern India’s timeless culinary mastery – DEERA® Jeerakashala Rice. Small yet immense in significance, this aromatic rice encapsulates the very essence of tradition and well-being.

For generations, Jeerakashala Rice has been revered not only for its delicate texture and enchanting fragrance but also for its inherent health benefits. With its low glycemic index, this humble grain delivers a gentle impact on blood sugar levels, making it a soughtafter choice for balanced energy throughout the day. Rich in fiber, minerals, and essential nutrients, it serves as a nourishing companion for a balanced diet. Its mild flavour and soft texture make it exceptionally easy on the digestive system.

Now, this cherished rice graces the modern table, a symbol of health, tradition, and vitality. DEERA® Jeerakashala Rice transcends generations, offering a rare blend of ancient wisdom and contemporary nourishment, perfectly suited for those seeking balance in body and soul.

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A legacy in every grain,
a tradition in every bite

Among nature’s most cherished offerings, few can match the allure of DEERA® Jeerakashala Rice. With every grain, it unveils a subtle richness that enchants the senses. This aromatic rice, famed for its distinct fragrance, infuses the air with a gentle, nutty essence the moment it’s cooked.

Visually, it is a sight to behold — each grain small, plump, and slightly sticky when cooked, creating a soft and fragrant cloud of rice that dances with the flavours of tradition. When prepared with a 1:2 rice-to-water ratio and a brief soak of 20-30 minutes, DEERA® Jeerakashala Rice reaches the pinnacle of perfection — fluffy, yet beautifully tender. The gentle soaking ensures the grains remain distinct, softening just enough to deliver the perfect texture without becoming overly sticky.

But DEERA® Jeerakashala Rice is not just a treat for the senses; its magnificence lies in its deep connection to India’s rich culinary legacy. As the heart of Malabari biryanis, this rice carries with it the echoes of generations, infusing every dish with the wisdom of centuries.

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Guardians of tradition 

Sourced from native Indian cows in the Western Ghats, this ghee celebrates nature's bounty. Grazing freely on diverse flora, these cows produce A2 milk, enriched by Dasapushpam and Navadhanyam. Revered as Kamadhenu, they symbolize fertility and vitality, nurturing generations with their therapeutic milk. From the Vechur to the Kangeyam, each breed contributes distinct flavor and well-being. In this sanctuary, cows are cherished companions, their well-being prioritized as per ancient scriptures. Milked with reverence, every drop embodies gratitude andtradition.

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Time-honoured tradition 

Crafting ghee is an ancient art rooted in Vedic tradition. Each step, from gentle churning to slow simmering, is a labor of love. Fresh cow milk undergoes precise filtration, warmed gently, then cooled for natural fermentation, fostering beneficial bacteria. Traditional methods are employed, using a black soil pot and neem heartwood churner from Ahmedabad. Through rhythmic churning, butter emerges, purified through a four-step cleansing with pure RO water. This process yields a golden elixir, bridging culinary delight with profound cultural heritage.

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Goodness that transcends

While DEERA Pāramparik Ghee stands as a complete dietary delight, its versatile nature extends far beyond. Embodying the essence of wellness and vigour, it finds its application in various topical remedies as advocated by Ayurveda and time-honoured medicinal traditions passed down through generations. Here are some of the additional benefits that DEERA Pāramparik Ghee offers:

  • Alleviates skin conditions such as rashes, burns, and swelling
  • Brightens skin, repairs and moisturizes dry or damaged skin, and diminishes dark circles
  • Stimulates hair growth
  • Nourishes and regenerates chapped lips, restoring their natural pink hue
  • Shields skin from harmful UV rays akin to a natural unscreen
  • Revitalizes tired and dull eyes
  • Eases abdominal discomfort when applied topically
  • Doubles as a wholesome and holistic bath oil for a rejuvenating experience.

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