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The Rejuvenation Rice​
that charmed Royals

Black Rice

Rs. 1,250.00

Volume

For centuries, Black Rice, dubbed the "King's Grain," has intrigued with its rarity and health benefits. Rich in anthocyanins, antioxidants, and anti-inflammatory compounds, it was once exclusive to imperial families and nobility in ancient Asia. DEERA Black Rice, sourced from Athachi Farms, nestled in the fertile Palakkad Gap of the Western Ghats, a UNESCO-protected hotspot, embodies this legacy. Cultivated with More Than Organic™ methods, merging ancient Indian traditions with modern technology, it symbolizes a harmonious blend of heritage and innovation, offering a glimpse into the rich tapestry of history and agriculture.
Black Rice

Black Rice

Rs. 1,250.00
For centuries, Black Rice, dubbed the "King's Grain," has intrigued with its rarity and health benefits. Rich in anthocyanins, antioxidants, and anti-inflammatory compounds, it was once exclusive to imperial families and nobility in ancient Asia. DEERA Black Rice, sourced from Athachi Farms, nestled in the fertile Palakkad Gap of the Western Ghats, a UNESCO-protected hotspot, embodies this legacy. Cultivated with More Than Organic™ methods, merging ancient Indian traditions with modern technology, it symbolizes a harmonious blend of heritage and innovation, offering a glimpse into the rich tapestry of history and agriculture.

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The obsidian elixir

Deera Black Rice is a captivating treasure, revealing nature's secrets with its stunning appearance. Its shimmering purple and blue hues resemble the night sky, creating a mesmerizing spectacle. It is revered on auspicious occasions as a symbol of longevity and vitality. Indulging in this rice offers a comforting and exotic flavor experience, with a rich and nutty taste complemented by subtle smokiness. Its luxurious mouthfeel leaves a delightful chewy bite. Beyond its sensory delights, Deera Black Rice is packed with life-giving phytonutrients, including powerful antioxidants and essential nutrients.

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The midnight superfood
from Sahyadri

This extraordinary "midnight superfood" is a remarkable source of essential nutrients that nourish your body from the inside out.

  • Packed with plant-based iron, invigorating B vitamins, and fiber for overall well-being
  • Surpasses blueberries in anthocyanin concentration for potent antioxidants and anti-inflammatory effects
  • Rich in iron, vitamin E, and essential amino acids for enhanced health benefits
  • Praised in Ayurveda for improving blood circulation, strengthening the body, and enhancing vitality
  • Rejuvenating for postpartum mothers and a remedy for the weak during illness
  • Modern science confirms its therapeutic reputation: antioxidant, anti-inflammatory, cardioprotective, and potential cancer-fighting properties
  • Each serving provides iron for oxygen transport, fiber for gut health, and B vitamins for metabolism
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Guardians of tradition 

Sourced from native Indian cows in the Western Ghats, this ghee celebrates nature's bounty. Grazing freely on diverse flora, these cows produce A2 milk, enriched by Dasapushpam and Navadhanyam. Revered as Kamadhenu, they symbolize fertility and vitality, nurturing generations with their therapeutic milk. From the Vechur to the Kangeyam, each breed contributes distinct flavor and well-being. In this sanctuary, cows are cherished companions, their well-being prioritized as per ancient scriptures. Milked with reverence, every drop embodies gratitude andtradition.

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Time-honoured tradition 

Crafting ghee is an ancient art rooted in Vedic tradition. Each step, from gentle churning to slow simmering, is a labor of love. Fresh cow milk undergoes precise filtration, warmed gently, then cooled for natural fermentation, fostering beneficial bacteria. Traditional methods are employed, using a black soil pot and neem heartwood churner from Ahmedabad. Through rhythmic churning, butter emerges, purified through a four-step cleansing with pure RO water. This process yields a golden elixir, bridging culinary delight with profound cultural heritage.

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Goodness that transcends

While DEERA Pāramparik Ghee stands as a complete dietary delight, its versatile nature extends far beyond. Embodying the essence of wellness and vigour, it finds its application in various topical remedies as advocated by Ayurveda and time-honoured medicinal traditions passed down through generations. Here are some of the additional benefits that DEERA Pāramparik Ghee offers:

  • Alleviates skin conditions such as rashes, burns, and swelling
  • Brightens skin, repairs and moisturizes dry or damaged skin, and diminishes dark circles
  • Stimulates hair growth
  • Nourishes and regenerates chapped lips, restoring their natural pink hue
  • Shields skin from harmful UV rays akin to a natural unscreen
  • Revitalizes tired and dull eyes
  • Eases abdominal discomfort when applied topically
  • Doubles as a wholesome and holistic bath oil for a rejuvenating experience.

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